7 Amazon PPC Automation Tools to Boost Sales in 2025

Here are 7 top Amazon PPC automation tools in 2025 that can help you optimize bids, reduce ACOS, and increase sales. These tools use AI to handle repetitive tasks, analyze performance data, and identify high-converting keywords. Whether you’re a small seller or a large-scale business, there’s a tool for your needs.

Quick Overview of the Tools:

• PPCAssist: Intuitive and affordable, ideal for small sellers with few times to spend on PPC management.
• Adtomic: Advanced analytics for large operations, integrates with Helium 10 ecosystem.
• Sellics (Perpetua): AI-driven bidding, benchmarking across 20,000+ categories for enterprise users.
• Teikametrics: Predictive AI for cross-channel optimization on Amazon and Walmart.
• Ad Badger: Focuses on daily bid adjustments and negative keyword automation.
• XMars: Multi-marketplace support and customer insights starting at $99/month.
• AiHello: AI-powered automation with dedicated account managers, starting at $175/month.

Comparison Table:

These tools simplify Amazon PPC management, helping you focus on scaling your business. Each has unique features tailored to different seller needs, from small businesses to enterprises. Keep reading to find out which one suits your goals best!

Review of Every Amazon Advertising Software – The BEST Amazon PPC Tools for Beginners

1. PPCAssist

PPCAssist is a hybrid tool designed to simplify Amazon PPC campaign management. By combining AI assistant with ready-to-use rules, it helps improve ad performance while keeping sellers in control.

One standout feature is its AI assistant, which can analyze your ads, answer any question with the best practices and propose optimization suggestion

"As ex-Amazon seller, we know your time is limited. Our AI-Assistant helps seller understand and improve their ads quickly and easily.

Key Features

PPCAssist offers two plans:

• Assistant Plan (€99/month): Full automation tools for hands-on users.
• Managed Plan (starting at €499/month): Fully managed PPC service

The platform integrates seamlessly with Amazon Seller Central, ensuring accurate campaign tracking. It also provides onboarding resources and customer support to get users up to speed quickly. The hybrid approach means sellers can enjoy the benefits of AI-driven tools while staying in charge of their campaigns.

While PPCAssist focuses on blending automation with user control, alternatives like Adtomic cater more to businesses seeking advanced analytics and growth strategies.

2. Adtomic by Helium 10

Adtomic combines the tools of Helium 10 ADS and Prestozon to manage advertising on Amazon and Walmart marketplaces. By integrating with the Helium 10 ecosystem, it uses data from tools like Cerebro and Magnet to create targeted ad strategies.

The platform’s standout feature is its automation system, which analyzes campaign performance to improve return on ad spend (ROAS) and lower advertising cost of sale (ACoS). Some of its key features include:

• Advanced dayparting with hourly performance tracking
• Managing campaigns across multiple marketplaces
• Monitoring total advertising cost of sales (TACoS)
• Detailed performance insights blending organic and sponsored metrics

"Adtomic offers advanced features such as dayparting schedules with hourly data, set actions to manual or automatic with unlimited rules for campaigns and keywords", according to Helium 10’s product documentation.

The unified dashboard is designed to give sellers a clear view of campaign performance, combining organic rankings, sponsored data, and profitability metrics. This helps sellers fine-tune their strategies across different platforms.

However, there are a few challenges users might face:

• A steeper learning curve compared to simpler tools
• Some features are still in beta
• Customer support can be slower than expected

Adtomic users have access to training and a Slack community, though you’ll need to contact the sales team for pricing details. Its focus on managing campaigns across marketplaces and providing in-depth analytics makes it a strong choice for sellers running large-scale operations in today’s competitive environment.

While Adtomic stands out for its integrated analytics and marketplace management, other tools like Sellics take a different path with their emphasis on campaign optimization.

3. Sellics (Perpetua)

After merging with Perpetua, Sellics has evolved into a robust Amazon advertising platform. It uses AI to optimize campaigns with features like conversion-based bidding and real-time marketplace benchmarking.

Sellics provides performance benchmarks across 20,000 categories, helping sellers pinpoint areas for improvement and compare their campaigns against competitors instantly.

Here’s what the platform’s automation tools can handle:

• Campaign creation and management
• Automated bid adjustments driven by conversion data
• Multi-marketplace campaign oversight
• Detailed performance reporting for enterprise users

"While Sellics offers advanced AI-driven automation and detailed analytics, its functionality is currently restricted to sponsored ads and does not extend to sponsored brand or display ad types", according to recent platform documentation.

One standout feature is its ability to manage multiple marketplaces without additional fees, making it a great choice for sellers expanding internationally. However, the platform has some drawbacks, including a 48-hour reporting delay and reports of slow customer support with unresolved issues.

Here’s a quick look at Sellics’ strengths and limitations:

Pricing details aren’t publicly available and require contacting sales. However, its enterprise-level reporting and advanced automation make it a strong choice for established sellers with larger advertising budgets.

Compared to Adtomic, which emphasizes integrated analytics, Sellics stands out for its detailed benchmarking and cost-effective multi-marketplace management. While Sellics shines in benchmarking and AI-driven bidding, platforms like Teikametrics focus more on predictive analytics and advanced bidding strategies.

4. Teikametrics

Teikametrics is an AI-powered platform designed to help sellers optimize their campaigns on Amazon and Walmart. Using advanced data analysis, its predictive AI adjusts campaigns to improve performance and manage spending effectively.

The platform’s AI engine evaluates factors like seasonality, holidays, and category trends to fine-tune bids. This approach aims to balance spending across product portfolios, avoiding both overspending and underspending.

Key Features of Teikametrics

Despite its strengths, Teikametrics has some drawbacks. Users have reported occasional spikes in ACOS during optimization, which highlights the need for manual oversight. Additionally, the platform’s complexity can be overwhelming for beginners.

"The platform’s sophisticated algorithms can sometimes lead to complex explanations that entry-level users find difficult to implement in practice", according to recent user feedback.

Customer support is another area where improvements are needed. Users have noted delays in chat responses and slow resolution of technical issues, which can be challenging for businesses heavily dependent on PPC campaigns.

Pricing details are not publicly disclosed, but users report high costs and strict contracts. This makes Teikametrics a better fit for established sellers with larger budgets rather than those new to PPC automation.

Compared to tools like Sellics, which focuses on benchmarking for Amazon, Teikametrics stands out for its ability to manage campaigns across both Amazon and Walmart. However, this added functionality comes with a steeper learning curve and more complex implementation.

For sellers seeking advanced analytics and cross-channel management, Teikametrics is a strong option. However, smaller sellers or those looking for simpler workflows might find tools like Ad Badger more suitable.

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5. Ad Badger

Ad Badger is a tool designed for managing Amazon PPC bids and improving campaign performance. Its custom algorithm adjusts bids daily, using real-time conversion data to maximize results. Additionally, it identifies and removes low-performing keywords to help reduce wasted ad spend.

Key Features and Capabilities

The platform retains historical data and syncs with existing dashboards, making it easy for sellers to adopt without interrupting their current campaigns. However, it may struggle with managing extremely large campaigns (with tens of thousands of keywords), and some users note that occasional manual bid adjustments are still necessary for the best results.

Ideal User Profile

Ad Badger is a great fit for medium to advanced sellers who:

• Run multiple campaigns at once
• Want automated bid management to save time
• Aim to simplify their PPC optimization process
• Require detailed insights into campaign performance

"The platform’s automation features are designed to help sellers reduce ACOS and improve campaign performance, which can lead to increased sales and profitability".

For pricing details, sellers need to contact Ad Badger’s sales team directly, as the company does not publicly list its rates.

Compared to broader tools like Teikametrics, Ad Badger focuses specifically on bid and keyword management. While it might lack some advanced analytics and business dashboard capabilities, its specialized approach is ideal for sellers looking to optimize these areas. For businesses seeking broader campaign automation, tools like XMars might be more suitable.

6. XMars

XMars helps sellers and agencies simplify advertising with AI-driven automation. It handles complex campaigns across various marketplaces while ensuring top-notch performance.

Core Features

The platform uses AI to analyze data and adjust bids, keeping ads competitive and profitable – especially for products with changing demand trends.

Advanced Analytics and Insights

XMars’ AMC Hub delivers detailed insights into customer behavior, such as tracking their journey, purchase timelines, and segmentation. These insights allow businesses to fine-tune their campaigns and create more effective advertising funnels, leading to higher conversions.

Pricing and Accessibility

Starting at $99/month, XMars is accessible to businesses of all sizes. Its easy-to-use interface works well for teams without technical expertise, while its AI tools cater to experienced sellers handling intricate strategies.

"XMars’ AI algorithm analyzes historical data to identify optimal bid adjustments that maximize ad performance, ensuring ads remain competitive and profitable even during periods of market volatility."

In a competitive e-commerce world, XMars combines advanced AI with customer insights to deliver results. While it shines in analytics and global campaign management, AiHello offers a different take with its predictive automation capabilities.

7. AiHello

AiHello is an AI-powered Amazon PPC automation tool tailored for mid-sized sellers and agencies. Its main strength lies in reducing manual tasks while boosting campaign performance through smart automation.

Key Automation Features

How AIHello Optimizes Campaigns

AiHello uses AI to handle bid adjustments and budget allocation, ensuring ad spend is used efficiently. By focusing on peak sales hours and optimizing bids daily, it helps sellers achieve better ACOS and overall campaign performance.

Personalized Support

One of AiHello’s standout features is its dedicated account manager for each user. This expert provides strategic advice and ensures the automation aligns with your business goals. It’s a mix of cutting-edge technology and human insight.

Pricing Details

The Pro Plan costs $175/month and supports ad spending up to $5,000. This pricing makes AiHello an attractive option for growing businesses that want advanced automation without overspending.

"AiHello’s AI-driven automation and dedicated support suggest significant improvements in campaign efficiency and reduced ACOS for mid-sized sellers and agencies"

AiHello also automates keyword discovery and optimization, keeping campaigns relevant by focusing on high-performing keywords and removing ineffective ones. This balance between automation and expert guidance makes it a strong choice for sellers looking for both efficiency and strategic input.

While AiHello offers a powerful mix of AI and human expertise, the next section will compare all tools to help you find the right one for your business.

Tool Features and Pricing Comparison

Here’s a breakdown of the key features and pricing for popular tools to help you find the right fit for your business.

Core Features Comparison

Tool Selection Guide

Basic tools are ideal for sellers just starting out, offering features like single marketplace management and simple automation. On the other hand, professional and enterprise-level tools include advanced AI capabilities, multi-marketplace management, and more personalized support options.

Performance and Integration

Sellics stands out with its benchmarks across 20,000 categories, making it a strong choice for data-driven decision-making. Ad Badger focuses on daily bid adjustments, which can be a game-changer for sellers looking to fine-tune their campaigns. All tools integrate with Amazon Seller Central, but the depth of data analysis and reporting depends on the pricing tier you select.

Support and Training Highlights

"Understanding these pricing models helps users choose tools that fit their budget and needs. For instance, Ad Badger and Adtomic require contacting the sales team for pricing, while SellerApp offers a base pricing of $39/month or $79/month for the professional plan"

For smaller sellers making less than 8-figures, PPCAssist provides an affordable and straightforward option. Larger enterprises may find Sellics’ in-depth reporting and category benchmarking more suitable. When choosing, think about your business size, automation needs, and budget.

Next, we’ll dive into recommendations tailored to specific business scenarios. Stay tuned!

Final Recommendations

Here’s a breakdown of Amazon PPC automation tools tailored to different business sizes and needs in 2025.

For Small to Medium Sellers (Monthly Ad Spend Under $25,000)

If you’re just starting with PPC automation, PPCAssist is a solid choice. At €99/month, it offers key features like analytics, AI Ads Agent, and expert strategies. With free onboarding calls and live chat support, it’s especially helpful for those without much time to invest on ads.

For Mid-Sized Businesses (Monthly Ad Spend $25,000-$50,000)

For businesses scaling up, AiHello is worth considering. Its Pro Plan, starting at $175/month, includes dedicated account management and AI-powered optimization. Known for reducing ACOS through smart automation, it’s an effective option for companies looking to expand their advertising efforts.

For Enterprise-Level Operations ($50,000+ Monthly Ad Spend)

Larger businesses with complex strategies should look at Sellics (Perpetua) and Adtomic. These platforms offer advanced AI tools and comprehensive campaign management designed for multi-marketplace sellers. While pricing requires direct consultation, the depth of analytics and automation makes them ideal for high-volume operations.

Strategic Considerations for 2025

Implementation Tips

Once you’ve picked the right tool, follow these steps to make the most of it:

• Start with a trial to test usability and automation features.
• Monitor ACOS and ROAS closely during the first 30-60 days to track performance.
• Take advantage of onboarding resources like tutorials or account managers to get up to speed.

As Amazon’s advertising tools evolve, expect more advanced AI features and better integration with Amazon’s ecosystem. Choose a platform that not only meets your current needs but also shows a clear path for future updates and improvements.

FAQs

Which tool is used for PPC keywords in Amazon?

Several tools stand out for managing PPC keywords on Amazon, each catering to different seller needs:

• Adtomic by Helium 10: Known for its AI-powered keyword optimization and bulk campaign management. It analyzes performance data to uncover profitable keywords.
• Sellics (Perpetua): Uses AI-driven bidding strategies and marketplace benchmarking to refine keyword performance.
• PPCAssist: A budget-friendly option at €99/month, combining AI assistance with human oversight, ideal for small to medium-sized sellers.
• Teikametrics: Tailored for large-scale sellers, offering enterprise-grade keyword optimization through predictive AI.

Managing keywords effectively is key to running successful Amazon PPC campaigns. Choosing the right tool depends on your business size, budget, and campaign goals.

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