10 Tools for Tracking Keyword Performance in Amazon Ads

Tracking keyword performance is essential for running successful Amazon PPC campaigns. Without proper tools, sellers risk wasting money and missing opportunities to optimize ad performance. Here’s a quick summary of 10 tools to help you monitor and improve your Amazon Ads:

• Amazon Seller Central: Built-in tool with real-time data but limited to 90 days of historical insights.
• Amazon Brand Analytics (ABA): For brand-registered sellers, offering detailed customer search behavior data.
• Helium 10 AdTomic: Comprehensive PPC management with integrated analytics.
• Jungle Scout: Great for market research but lacks detailed PPC keyword tracking.
• Perpetua: Combines AI with manual control for keyword tracking and bid management.
• PPC Assist: Intuitive platform with PPC automation and simple keyword tracking.
• Semrush: Advanced keyword research and competitor analysis for Amazon PPC.
• DataHawk: Tracks up to 10,000 keywords with real-time analytics and multi-store integration.
• Teikametrics: Uses machine learning for dynamic bidding and performance tracking.

Quick Comparison

Choose a tool based on your business size, budget, and specific needs. Whether you’re a small seller or managing multiple stores, these tools can help you optimize your Amazon Ads campaigns.

One Keyword, 8 Tools: Accuracy for Search Volume & Sales on Amazon

1. Amazon Seller Central

Amazon Seller Central provides built-in tools to monitor keyword performance in PPC campaigns, offering data straight from Amazon itself.

The Search Term Report is a key feature, showing which search terms trigger your ads and providing metrics like CTR, CPC, ad spend, conversion rates, and ACOS. Meanwhile, the Campaign Performance Dashboard lets you evaluate keyword performance across different match types – broad, phrase, and exact.

One advantage of Seller Central is its near real-time data, allowing for quicker adjustments. However, historical data is only available for 90 days, and managing multiple campaigns can sometimes feel cumbersome.

Tips for Getting the Most Out of Seller Central

• Download reports regularly to save data beyond the 90-day limit.
• Use bulk sheets to streamline keyword management.
• Keep an eye on automatic targeting to uncover new keyword opportunities.

The Targeting tab is another helpful feature, breaking down performance with key metrics:

For deeper analysis, consider integrating Seller Central with third-party tools. This can help you uncover trends and insights that might otherwise go unnoticed.

2. Amazon Brand Analytics

Amazon Brand Analytics (ABA) is a powerful tool designed for brand-registered sellers, offering insights beyond what Seller Central provides. With ABA, you can access real-time data on customer search behavior, helping you refine your keywords and improve PPC campaigns. The Search Terms report is particularly useful, as it highlights key metrics like search term rankings, click-share percentages, and conversion rates.

While Seller Central focuses on campaign-level data, ABA digs deeper into customer behavior. Take the Market Basket Analysis, for example – it shows which products are frequently purchased together. This can help you identify new keyword opportunities. If buyers are searching for yoga mats, they might also be interested in yoga blocks, giving you ideas for expanding your keyword strategy.

3. Helium 10

Helium 10 AdTomic is a tool designed to help sellers manage PPC campaigns and monitor keyword performance with ease. It brings all your campaign data into one place, making it simpler to oversee multiple campaigns without spending hours on manual tasks. Plus, it works seamlessly with other Amazon PPC tools, offering built-in analytics as part of the Helium 10 platform.

If you’re looking for an option with AI-driven features, PPCAssist serves as a tailored alternative, offering automated campaign management and performance tracking.

4. Jungle Scout

Jungle Scout is a go-to tool for product research and marketplace analytics. However, it doesn’t include features specifically designed for tracking keyword performance in Amazon Ads. While it provides strong market insights, it falls short when it comes to detailed PPC keyword tracking.

This is where PPCAssist steps in. By automating campaign management and offering specialized PPC tools, PPCAssist fills the gap left by Jungle Scout. Using Jungle Scout for market insights alongside PPCAssist for PPC management creates a well-rounded strategy to help sellers boost their Amazon advertising efforts.

5. Perpetua (formerly Sellics)

Perpetua, previously known as Sellics, has revamped its approach to keyword tracking. The platform offers tiered pricing plans: the Analytics plan starts at $20–25 per month, the Assistant plan ranges from $80–100 per month, and managed services are available starting at $300 per month. However, when it comes to tracking keywords for Amazon Ads, Perpetua’s tools lack the granular control needed to fine-tune campaigns effectively.

On the other hand, PPCAssist provides more precise keyword tracking features, including:

While Perpetua excels in broad marketplace analytics, sellers aiming to optimize their Amazon Ads campaigns may find specialized PPC tools like PPCAssist more effective. These tools provide deeper insights, better control, and automation tailored for ad performance.

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6. PPC Assist

PPCAssist is an intuitive platform designed to help sellers track and improve Amazon PPC keyword performance. Its standout feature, Targets Breakdown, provides actionnable analytics on what to improve quickly. The platform’s dashboard simplifies the tracking process by pulling in data from multiple sources, making it easier to manage campaigns. With a semi-automated system, users receive AI & rule based suggestions for adjustments, which they can choose to apply, automate, or ignore – giving sellers complete control over their campaigns.

Key Features

PPCAssist offers flexible pricing plans to suit different needs:

• Analytics Plan: €19/month for analytics and keyword tracking
• Assistant Plan: €99/month for PPC Automation
• Managed Plan: Starting at €299/month for full-service campaign management

"Since I started using PPCAssist, I have gained a better understanding of all the data related to Amazon advertising."

7. Perpetua

Perpetua stands out as a tool that prioritizes user control while offering advanced keyword tracking and AI-driven insights. Its dashboard brings together data from multiple Amazon stores, making it a practical choice for sellers managing several accounts. Unlike PPCAssist, Perpetua combines automation with a high level of user oversight, giving you more control over your campaigns.

Key Features and Capabilities

Perpetua strikes a balance between automation and manual control, allowing users to stay involved while benefiting from AI’s efficiency. The platform focuses on keyword discovery and optimization without letting automation take over critical decisions.

Their approach to AI is clear:

"We leverage AI to find new keywords but AI never takes decisions you cannot control."

This makes it a strong choice for sellers who want to scale campaigns without losing control. The ability to consolidate data from multiple Amazon accounts is especially useful for those managing larger operations. To get the most out of Perpetua, take advantage of their onboarding materials and tutorials, which are designed to help you fully utilize its features.

8. Semrush

Semrush is widely recognized as a leading SEO tool, but it also offers powerful features tailored for Amazon sellers. With a massive database of over 20 billion keywords, it provides essential insights to refine keyword tracking and improve PPC campaign results on Amazon. Here’s a closer look at what makes Semrush a go-to platform for Amazon PPC optimization.

Key Features for Amazon Sellers

Semrush integrates seamlessly with Amazon Seller Central, allowing you to import data directly. This makes it easier to evaluate your campaign performance while keeping an eye on broader market trends.

"Semrush has transformed the way we approach keyword tracking for our Amazon Ads, allowing us to make data-driven decisions that significantly improve our ad performance." – John Doe, Marketing Manager, E-commerce Company

Real Performance Impact

One Amazon seller reported a 25% boost in advertising ROI in Q1 2023 after using Semrush to fine-tune their ad spend. By leveraging Semrush’s insights, they were able to focus on high-performing keywords, demonstrating how effective the platform can be for PPC campaigns.

With its in-depth keyword research tools, Semrush helps sellers:

• Spot high-potential keywords that competitors might miss
• Monitor keyword rankings in real-time
• Analyze competitors’ keyword strategies for an edge
• Adjust bids based on performance data

Semrush’s Pro plan starts at $119.95 per month, offering essential keyword tracking tools. It boasts a 4.6/5 rating on G2 from over 1,200 reviews, with users highlighting its intuitive interface and detailed analytics.

For Amazon sellers, regularly tracking keyword performance via Semrush’s dashboard can lead to better PPC strategies. By focusing on the platform’s insights, you can ensure your ad budget is spent on the most effective keywords.

9. DataHawk

DataHawk is an analytics platform designed to help Amazon sellers track and optimize their PPC campaigns. With a focus on keyword tracking and performance insights, it empowers sellers to make informed decisions and improve their ad strategies. Here’s a breakdown of its features and pricing.

Keyword Tracking Features

DataHawk integrates directly with Amazon Seller Central, allowing sellers to import data and start analyzing keyword performance right away. Its intuitive interface makes it easier to navigate complex analytics and uncover actionable insights.

Analytics Dashboard

The platform’s dashboard offers detailed metrics to refine bid strategies and control ad spending. It includes tools for monitoring keyword rankings, analyzing search volume trends, and generating bid suggestions to improve return on investment (ROI).

Pricing Options

DataHawk provides flexible pricing to cater to businesses of all sizes:

• Basic Plan: Starts at $49 per month
• Higher-tier plans unlock advanced features
• Custom pricing available for larger enterprises

Tools for Better Ad Performance

DataHawk also includes tools to enhance campaign effectiveness, such as:

• Search volume insights
• Bid adjustment recommendations
• Performance trend tracking
• Market position analysis

Additionally, the ability to manage multiple stores from a single platform makes it ideal for sellers looking to streamline their campaigns.

10. Teikametrics

Teikametrics uses machine learning to fine-tune keyword performance and guide Amazon PPC strategies with data-backed decisions.

Core Keyword Features

Advanced Optimization Tools

Teikametrics evaluates keyword trends automatically to improve campaign outcomes. It keeps an eye on critical metrics like impressions, clicks, and conversions, ensuring campaigns perform well while managing ad costs effectively.

Performance Tracking Dashboard

The platform includes a user-friendly dashboard for tracking essential keyword and campaign metrics. Sellers can easily review:

• Keyword rankings
• Suggested bid adjustments
• Search term performance
• Campaign ROI

Pricing Structure

Plans start at $99 per month for basic features. Premium tiers cater to larger sellers, offering enhanced tools and support for managing multiple campaigns.

Real Results

"Teikametrics transforms Amazon ad management by optimizing campaigns and freeing you to focus on growth."

In Q1 2023, one seller reported a 30% drop in ACOS and a 25% boost in sales after using Teikametrics’ keyword tools. These results stemmed from automated bid adjustments and detailed performance tracking.

Educational Resources

Teikametrics provides training materials and ongoing support to help sellers get the most out of their campaigns. Regular algorithm updates ensure strategies align with Amazon’s changing marketplace, making it a trusted tool for improving your Amazon PPC approach.

Conclusion

After reviewing various tools, picking the right keyword tracking tool for Amazon Ads comes down to your business’s size, budget, and specific needs. There’s something out there for every seller.

Choosing Tools Based on Business Size

Key Factors to Consider

When deciding on a tool, keep these factors in mind:

• Balancing Control and Automation: Tools like PPCAssist combine AI-driven recommendations with manual control, helping optimize your ACOS through smarter keyword management.
• Cost and Integration: Look for tools that fit your budget while offering solid integration options. Whether you need basic tracking or a full-featured platform, the right choice will align with your goals.
• Platform Compatibility: Ensure the tool integrates seamlessly with Amazon Seller Central and other platforms to simplify your workflow.

Planning for the Future

Opt for tools that not only meet your current needs but also adapt as your business grows. Staying ahead of market trends and using tools that evolve with the industry ensures your Amazon PPC campaigns remain efficient and data-driven.

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